The life of a Russian person is unthinkable without a bathhouse. This is not just a hygiene product, but also a long-standing tradition that has become part of our lives. For many centuries, the bath has been considered one of the best ways to take care of your health. But the bathhouse will be beneficial for the soul and body only if it is built in compliance with certain rules, which we will talk about a little later.
One of the best materials for building a wooden bathhouse is timber. Wood is of natural origin, its pores allow air to pass through, and its resins create a special aroma in the room. It is very important that the bathhouse looks harmonious with other buildings on the site and is located in the most accessible and convenient place.
Bath house project 4x12 m
What is timber
Timber is a tree that has been processed in a special way, as a result of which it acquires a square or rectangular cross-section. It is believed that profiled timber has the best performance.
Effective sauna advertising examples of photos and texts, types
A sauna is a zone of comfort and relaxation, as well as a completely affordable pleasure for the average Russian. Some people allow themselves to relax their body and soul occasionally, so for such visitors, going to the sauna is a whole event. Others monitor their own health and are regular fans of this type of recreation. Accordingly, this should be taken into account when choosing tools for promoting sauna services.
Decoration of the point (including during opening)
Facade
The standard rule “the facade of the point must be clearly visible”, for example, for a retail point, in the case of a sauna is completely unnecessary to follow. Your sauna can be located in a secret nook in a residential area, but the key task is still the need to bring visitors to the establishment.
The facade is the first thing your client will see, so it is better if bright or, conversely, light paint is used for the walls. Also, the facade can be lined with tiles or artificial stone. This will help create the impression of a decent and even reputable establishment.
Signboard
The sign should also be of high quality; there is no need to skimp here. It is better if it is backlit, because saunas often work until late at night. But it’s up to you to decide whether the letters will be flat or three-dimensional. Apart from the actual inscription “sauna” and the name, if any, there should be nothing else on the sign. Read more in the article about types of signs, materials and production costs.
Outdoor advertising
Signposts
If your point is located away from the main pedestrian flow, be sure to install a pillar on the street. The information on the sign must be clear and concise. All you need is the inscription “sauna”, name, operating mode, address and an arrow pointing in the right direction.
Advertising in elevators
Advertising in elevators on information boards is a relatively cost-effective mechanism for promoting a sauna. Tell us about your special offers, distinctive features and the benefits of a sauna for human health.
Signposts
Signs with an arrow indicating the direction are best placed at public transport stops. Please note that if you place the sign on a lamppost, and not, for example, on the wall of a bus stop, its front part should be as visible as possible from several points at once.
Internal advertising
Stickers
It is preferable to place stickers in the lobby. In other rooms, due to high humidity, this type of advertising is impractical. Stickers can create the right mood before pleasant, relaxing procedures. For example, you could post a humorous image of a person wrapped in a towel enjoying the sauna. You can also place information on the rules for visiting the sauna on stickers.
Website
You will need your own Internet page to fully describe what the sauna is and what services are offered to visitors. The site should have easy navigation and be easy to use. Be sure to include high-quality photographs in the “Gallery” section. In the “Promotions” section, you can talk about your special offers, for example, a significant discount for a large company.
Groups on social networks
A characteristic feature of groups on social networks is the opportunity to directly contact the audience. The advantages of such an advertising channel include promptly responding to the needs of potential customers. Also here you can duplicate information that was posted on the site.
Printable advertisement
Leaflets
Small flyers can be used to mail out to mailboxes in the area where you have opened a sauna. Offer special conditions to the first 100 clients. For example, a significant discount on your first visit or a loyalty card with a progressive discount. Please note that the smaller the circulation, the higher the cost of printing one leaflet.
Business cards
It is better to immediately print business cards in large quantities. You can place them on racks on the shelves of nearby stores, beauty salons, and barbershops. The business card should contain the name, address with directions, telephone number and a short list of services.
Advertising in newspapers and magazines
Advertising in print media is aimed at a conservative audience that prefers to get information from familiar sources of information rather than from the Internet. Pay attention to those publications that are trusted by readers and have a large circulation.
Other
Discount cards
Loyalty cards are a must-have for establishments such as saunas. You will want to return to a cozy and impeccable place from a hygiene point of view if you are attentive to your customers. Encourage them with discounts, offer other opportunities in addition to sauna services: delicious food and drinks, massage services, beauty treatments.
Ineffective sauna advertising
Do not include expensive promotion tools in your marketing plan. In order for such advertising to produce the desired result, you will have to invest a significant amount of money, which the sauna owner is unlikely to be able to afford.
Advertising on television and radio
Expensive and works with regular infusions. If you are the owner of a sauna in a residential area, then the result will be unreasonably significant efforts and expenses, and not an influx of clients.
Slogans used to advertise the sauna:
- “The Kimberly Land sauna is not only light steam, but also...”
- We work for those who care about their health!
- An excellent sauna for a large company.
- You will have the rest you need!
- Relax with benefits!
- Sauna "Turtle" is the best in Pushkin!
- Don't be a washbasin!
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Red spots on the skin after a steam room are a sign of good vascular condition
The skin of a healthy person after a steam bath acquires an even pink tint. When uneven red spots appear in certain places, you should be wary: their appearance indicates either a violation of peripheral circulation or severe overheating. The last circumstance is easy to check: just measure your pulse after a visit to the steam room. If it is 140 beats per minute or more, then you need to steam at a more moderate temperature.
Material
When choosing a tree for a bathhouse, you need to study what types of timber for assembling a log house can be found on sale:
- solid non-profiled;
- solid profiled;
- glued profiled;
- thermal beam;
- cylindered.
For the construction of baths, softwood timber is often used. Advantages:
- low price;
- resistance to temperature changes;
- pleasant aroma that intensifies when heated.
Flaws:
- Low mechanical strength. Impacts leave indentations.
- Resin releases when exposed to high heat.
More expensive types include lumber from linden, aspen, oak, ash, maple, and birch. They are distinguished by high strength, durability, and attractive appearance. These types of wood release beneficial substances when heated strongly.
Larch timber (Photo: Instagram / brusok124)
Registration Features
In order for a bathhouse to be registered with local authorities, it must have:
- full living rooms;
- main types of communications - water supply, gas pipeline, electricity, sewerage;
- a lot of free space, a massive base, a lot of mass.
If the bathhouse is standard, with three functional rooms (dressing room, washing room, steam room), you do not need to obtain permits for its construction, since such buildings are classified as auxiliary.
General relaxation
It is important to mention the positive impact of all bath procedures on our nervous system. At the same time, blood flow in the brain decreases, which favorably helps reduce emotional activity and relieves nervous tension. At the same time, all muscle tissues relax well, painful spasms go away, the body enters a state of pleasant rest, thereby gaining the opportunity to get rid of toxins through sweat and restore strength.
As you can see, interesting facts about the bathhouse turned out to be much more surprising and varied than one might initially assume.
The longer you steam, the better
The perception of bath heat is different for everyone. You should only take a steam bath if the procedure does not cause any discomfort. Trying to endure discomfort and compete with people who are more resilient in this regard is unwise and unsafe for health.
The maximum permissible period of stay in a steam room depends on the person’s age, the presence of chronic diseases, health conditions and other individual factors. An adult who decides to visit the bathhouse for the first time is recommended to limit himself to one visit to the steam room for no more than 7 minutes. With normal tolerance, each subsequent session can be increased by 1 minute. Experienced steamers over time accustom themselves to two or three sessions with a total duration of 15 to 35 minutes.
Finishing
When the frame is completely seated, the doors and windows are installed, you can begin finishing. Decorative materials are selected depending on the bath room.
Steam room (Photo: Instagram / belplotnik.by)
Internal
Features of finishing of bath rooms:
- The floor, walls, and ceiling in the steam room can only be covered with clapboard.
- For the washing room, you need to choose finishing materials that can withstand prolonged exposure to moisture.
Any material is suitable for a dressing room.
External
Exterior finishing is done only for frame buildings. Wooden baths made of timber do not need additional finishing, since the surfaces have a beautiful appearance.
